Dreaming of Canada: A Mail Art Project

I created this visual identity for Art Gallery of St. Albert’s interactive mail art project. We wanted to embrace the fun side of mail art. In addition to the visual identity, I modified a WordPress website for the project, created print ads and supporting online visuals.

Art Gallery of St. Albert (AB, Canada) is celebrating Canada’s 150th birthday in 2017 with a cross-country, multi-media, multi-participant, mail art extravaganza. Mail art is an exciting, playful artistic movement, centered on the sharing of small-scale art using the Canadian postal service.

We want to push the envelope on creativity and engage with the diverse global community through this interactive and inclusive project.

The Dreaming of Canada project inspires you to share your aspirations, hopes and impressions of Canada. Contemplate the future or history and delve into your subconscious to craft something wonderful!

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